We attended the European Brand & Packaging Design Association conference in Porto. We’re closely connected to EPDA, and it’s a space that brings together deep knowledge from across the packaging field, while keeping us in conversation with others shaping the industry. One of the highlights was the Sandeman talk, followed by a visit to their cellars. Sandeman is often referenced as a heritage brand, but seeing it up close shows what that actually means. They were pioneers in a

Paula Pozza will be speaking at the EPDA Conference Helsinki 2026. The talk focuses on something we don’t always make visible. The time we carve out beyond client work. To explore, test ideas, and work without a brief or a deadline. Not as a luxury, but as part of the process. Those moments are where new directions start. Where ideas are pushed further, without constraints, and where creativity is allowed to reset. And in the end, it feeds everything else. Because better thin

This year, Studio Zak took part in Packaging Première Milan together with DIW Print, presenting Play With Finishes.

Petras was selected for the Avant Garde section at Packaging Première Milan this year. The Avant Garde highlights projects that stand out within the luxury packaging industry through innovation, materials, finishes, and overall execution. And seeing a charcoal packaging project there proves that any category can be disrupted. Packaging Première is deeply connected to the luxury world. Spirits, beauty, fashion, confectionery. Categories where elevated packaging is already expe

Petras has been selected for the Avant Garde section at Packaging Première Milan this year. The Avant Garde highlights projects that push the category forward, whether through materials, finishes, or how the product is presented. Petras sits right in that space. A project where material choices and print finishes play a central role, creating something that stands out while still feeling grounded in the product itself. Join us in Milan.

We walked the floor at Cosmoprof Bologna, one of the leading global events for the beauty industry, so you don’t have to. A full day looking at what’s happening in beauty packaging right now. What’s everywhere, what’s starting to feel tired, and where things are still getting interesting. A lot of trends. A lot of repetition. And a clear sense that safe is starting to look the same. We’ve put everything together in a report.

Paula Pozza was featured by the European Brand & Packaging Design Association in their “It’s All About People” series. The interview touches on how she approaches design, from seeing packaging as the meeting point between graphic and product, to the importance of stepping away from the screen to think more clearly. A more personal look into the thinking behind the work. Read the full interview here.

Petras wins silver at Brazil design award.